Discover this rebrand that led to soaring revenues and a destination for more than a drink—it’s an experience at “the pub”.
We partnered with new owners of State Street Pub in Media, PA as they looked to establish a sport and pub experience that would be as endearing to long time customers as it would new.
Brand Identity
Rebrand
We developed a new visual identity that echoed the casual, welcoming vibe of a proper pub. The rebrand was front-ended by a sports-inspired logo designed to be instantly recognizable and versatile for branding and merchandising purposes.
Brand Identity
Logo
The olde timey font with supporting varsity lettering of the location give classic baseball uniform vibes while subtle use of hops bookending the location signal beer can be found here.
Merchandise
Tees and more
From staff attire to barware, the brand is well represented throughout the pub. Brandware in the form of tees and other apparel are available for purchase.
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When we purchased an old restaurant/bar in a growing city, we knew we had to aggressively redesign everything, from the name to the logo to the signage and menus. Phyre visited our business numerous times to get a feel for our previous clientele. They also grilled us (the owners) on the exact type of establishment we wanted to present to the public and the desired customer base. He then did a comprehensive analysis of all other business signs and logos in town, to allow us to craft a personal design that would stand out. Largely due to Phyre Design, our bar/restaurant has hit the ground running, increased revenue every month, and established a “name” as the go to fun sports bar in town.
